Gre Analytical Writing Solutions To The Real Essay Topics (English) Pdf
Thursday, September 19, 2019
One Who Flew Over the Cuckoos Nest :: Ken Kesey
Chief is the narrator because if McMurphy were the narrator, he could not quite be telling the story as a fable. He would be empowered to control the path of the narrative--if he were still sane. But Chief, who has not been lobotomized but freed, recounts McMurphy's story and takes the lesson to the outside world. He becomes the messenger. Chief Bromden believes in the "fog" and the power of the "Combine." The fog is, on an individual level, a kind of mental dimness or confusion that also represents the thickness of delusion and suffering that prevents the inmates from seeing their true situation and their true selves. The Combine is, on a social level, a repressive institution and all the individual wheels and cogs in it that ensures that the inmates stay quiescent. When McMurphy supposedly oversleeps and is discovered, we must question the depth of his motivation to escape. McMurphy has found deep fulfillment in helping the men in the ward, especially Bromden, despite his increasing personal frustration. But he also has been letting his frustration distance himself somewhat from his initial efforts at leadership. McMurphy may well be the kind of person who is immoderate in his desires and who might end up oversleeping even while he might have preferred to escape. McMurphy has figuratively disrobed Nurse Ratched, disempowering her and because she has been exposed as human. Her power over the men is further broken, despite her clear victory over McMurphy as an individual. "Thoughts are free," but if part of one's brain has been removed, one does not even have much in the way of thoughts. Ratched has been stripped of much of her authority, her credibility in the overall institution has been further eroded, and Bromden finally gains the independence to escape. Nurse Ratched is nominally the villain, but she symbolizes a somewhat broken institutional system and the problems of a larger, repressive society that subjugates individualism to conformity. She is part of the Combine, and another upon her demise will likely take her place in the machine. Still, she is particularly cruel at a level beyond that of the other doctors and nurses. One Flew Over the Cuckoo's Nest, by Ken Kesey, each character is a representation of something else. Randle McMurphy represents an outside world/nature and Nurse Ratched represents the inside world and is a manipulator. However, Chief Bromden is different. He is depicted as an adherent, the balance between the outside and inside world, and a follower of McMurphy.
Wednesday, September 18, 2019
Paleontological Audio Technology :: Geology Science Research
Paleontological Audio Technology In very recent years the advances in science and technology we have made have been incredible; from cloning sheep and human tissue to almost completing the human genome, the scientific community has taken great steps with the help of technology. One such area in this community is the study of geology. Computers aid geologists in determining the best places to drill for oil and natural gas, along with trying to determine mineral deposits and the compositions of rocks. Now, computers have the capacity to infer information from limited data collected in the field. Now, in the paleontological sense, we have the technology to simulate the sounds that prehistoric creatures might have produced so long ago. In August 1995 Thomas E. Williamson and his crew discovered a fossil that makes computer simulation of ancient dinosaur sounds possible. Since then, there has been increased excitement throughout the geologic community and with those infatuated with dinosaurs. Two years later on December 5th the ancient sounds of a long extinct dinosaur could be heard throughout the New Mexico Museum of Natural History and Science. Later this excitement spilled over into the entertainment industry when Steven Spielberg came out with ââ¬Å"Jurassic Park IIIâ⬠which showed this experimentation. The fossil found was the most complete skull of a duck billed dinosaur called ââ¬Å"Parasaurolophusâ⬠meaning the ââ¬Å"trombone dinosaurâ⬠. The hollow crest atop the skull is what scientist believed produced a sort of mating call or warning sound. Before computer technology there were many different views offered as to what was the purpose, if any, of this large hollow crest. Some believed it could have been a way to shed heat like an internal radiator or aid in the recognizing of those in its own pack or even just to warn others away. Others were just not sure what to think. Paleontologists had noticed the passageways inside the crest but had no way of knowing how intricate these tubes and chambers were until computers were used to scan the insides of the crest and differentiate between what was actual fossil and what was clay and sandstone. Computer Scientist Carl Diegert used a CT Scan (Computer Tomography, i.e.; CAT Scan) and scanned the skull at intervals of 3mm to produce 350 cross sections.
Tuesday, September 17, 2019
The Benefits of Human Cloning Essay -- Essays Papers
The Benefits of Human Cloning In recent years, many new breakthroughs in the areas of science and technology have been discovered. A lot of these discoveries have been beneficial to scientific community and to the people of the world. One of the newest breakthroughs is the ability to clone. Ever since Ian Wilmut and his co-workers completed the successful cloning of an adult sheep named Dolly, there has been an ongoing debate on whether it is right or wrong to continue the research of cloning (Burley). Recently, in February 2001, CNN conducted a poll that stated, 90% of American adults think that cloning humans is a bad idea (Robinson). Even though the majority of Americans are opposed to human cloning, there are many benefits that will come from the research of it. Advancements in the medical field and in the fertility process will arise from human cloning. These advancements make cloning very beneficial to the human society. One of the most beneficial aspects to cloning is the ability to duplicate organs. Many patients in hospitals are waiting for transplants and many of them are dying because they are not receiving a needed organ. To solve this problem, scientists have been using embryonic stem cells to produce organs or tissues to repair or replace damaged ones (Human Cloning). Skin for burn victims, brain cells for the brain damaged, hearts, lungs, livers, and kidneys can all be produced. By combining the technology of stem cell research and human cloning, it will be possible to produce the needed tissues and organs for patients in desperate need for a transplant (Human Cloning). The waiting list for transplants will become a lot shorter and a lot less people will have to suff... ...2001. 9 October 2001. . Burley, Justine, ed. The Genetic Revolution and Human Rights. New York: Oxford University Press, 1999. 24 September 2001 . Human Cloning Foundation. ââ¬Å"The Benefits of Human Cloning.â⬠1998. Human Cloning Foundation. 1 October 2001 . Robinson, Bruce. ââ¬Å"Human Cloning: Comments by political groups, religious authorities, and individuals.â⬠3 August 2001. Ontario Consultants on Religious Tolerance. 1 October 2001 . Wachbroit, Robert. ââ¬Å"Human Cloning Isnââ¬â¢t as Scary as it Sounds.â⬠The Washington Post 2 March 1997. 3 October 2001 .
The Middle East Conflict
The Middle East Conflict Will Israel Ever be Able to Exist in Peace? The Middle East Conflict Will Israel Ever be Able to Exist in Peace? From the day Israel declared itself an independent nation, neighboring countries and terrorists has routinely attacked it. The history of Israel and the conflict between the Jewish state and its Arab neighbors is long and complex. To begin to understand the root of the violence, one must first know the history of the creation of the state of Israel.Some of the major questions that have to be asked to understand the conflict and whether or not there can truly be peace include the following: 1. How was Israel created 2. What has caused the tension in the Middle East 3. What role does the International community play on the Middle East conflict How Was Israel Created After the First World War, the defeated Ottoman Empire was divided amongst Britain, France, and Italy. The British mandate included Transjordan and Palestine, though this was the first ti me the name Palestine had ever been used.Britainââ¬â¢s main role was to implement the Balfour Declaration, which stated the ââ¬Å"Majestyââ¬â¢s Government view with favour the establishment in Palestine of a national home for the Jewish people, and will use their best endeavours to facilitate the achievement of this objectâ⬠(Hurewitz, 1979, p. 101 ââ¬â 106). The Arabs were originally given 80 percent of the British Mandate, now known as Jordan. During World War II, Britain refused to allow European Jews, who were attempting to escape the Nazis, entry into the British Mandate. Instead, they were either sent to the African nation of Mauritius or sent to detention camps (Lenk, 1991, p. 2). Even, after World War II, Britain wanted to severely restrict the flow of Jewish immigrants from Europe to Palestine. Finally, Britain announced their desire to end their mandate of the territory by May 1948 and they turned the problems regarding the division of the land to the Unite d Nations. The United Nations came up with several plans. The one that was voted on and passed 33 to 13 was UN Resolution 181, which divided the remaining portion of the British Mandate into two independent states with Jerusalem falling underInternational control (United Nations, 1947, p. 132 ââ¬â 133). The UN resolution gave the half of the remaining 20 percent of the original mandate to the Arabs. Israel declared itself an independent state on the 14th. It was immediately recognized by the United State, the Soviet Union, and many other nations. However, the Arab world refused to recognize Israel and over the next several days Arab forces from Egypt, Syria, Transjordan, Lebanon, and Iraq invaded Israel (Anti Defamation League, 1999).Israel defeated all of the invading countries and starting with Egypt in February 1949, they all began to sign armistice agreements with Israel. Israel gained an additional 8 percent of the original mandate after the war. The Gaza strip went to Egyp t and the West Bank to Transjordan. The United Nations Conciliation Commission estimated there were approximately 711000 Palestine refugees as a result of the 1948 War (1950). However, Jordan was the only Arab country who would accept them and allow the to travel outside of UN refugee camps (Bard, 2008).What Has Led To The Current Tensions? After the initial 1948-49 War, many Arabs in Israel choose to try and leave the country and flee to other surrounding Arab nations. However, since Jordan was the only country willing to accept them as citizens, major resentment built up towards the Jews. Again, in 1967 Egypt and Jordan invaded Israel in another attempt to wipe Israel of the map. This war lead to the annexation of the West Bank, the Gaza strip and the Suez Canal into the hands of the Jewish state resulting in even more Palestinian refugees.Once more, resentment continued to build against Israel. The irony of the situation is the Palestinians have had land and they have had opportu nities for their own country, yet the Arabs in the region were not content with the land they already had and continued the violence towards Israel creating the refugee problem. As more and more Palestinians are displaced, the blame is put on Israel for not doing enough to help out the Palestinians and help them make permanent homes. Yet, at the same time no other Arab nation will take the time to help the Palestinians.Instead they use them in an effort to obtain their own goal of a complete annihilation of the Jewish State. Iran, for example, helps to fund and support Hamas and the Palestinian Islamic Jihad, both of which are terrorist organizations. This outside influence adds more to the already tense situation in Israel. Another factor that has led to the hostilities was the creation of a Jewish state in a predominately Muslim region of the world. The Muslims see Israel and Jerusalem, the third holiest Muslim city, as belonging to them.On the other hand the Jewish people biblica lly have the same believe about Israel and Jerusalem belonging to them. Both groups were given the legal permission via international law that provided both groups with land in the area. While the Israelis were content with the land they were given, the Palestinians were not, thus, the start of the 1948-49 war. When the other Arab nations attacked Israel, they violated international law and started a war of aggression. Since they were defeated, International law says all land captured from the aggressive armies is to remain in the hands of the country that was attacked.The Palestinians saw this as though Israel were stealing their homeland. However, by refusing to accept the UNââ¬â¢s partition plan, they gave up any right they had to the land. Though the rhetoric that these Palestinian areas are being occupied illegally by Israel helps to fuel the violence between the two groups. What is the International Communityââ¬â¢s Role be in Trying to Ensure Peace in the Region? The Uni ted Nations was directly responsible for the creation of the state of Israel, as was noted earlier.Therefore it is partly the responsibility of the UN to help ensure peace. The problem right now is violence is not condemned on both sides of the conflict. When a Palestinian terrorist walked into a Jerusalem seminary and 8 rabbinical students, the United Nations could not pass a condemnation of the attack (Heilprin, 2008, March 7). Yet, at the same time, the United Nations condemned Israel for their use of force to try and stop the groups of Hamas terrorist firing rockets that are targeted at Israel civilians.The United Nations actions of condemning Israel for their use of superior force to defend itself against those targeting Israel civilians, while at the same time refusing to condemn terrorist attacks targeted at civilians, merely emboldens the terrorists. The radical Palestinians who commit these terrorist acts see this lack of condemnation from the UN as a free pass to continue their targeting of civilians. Israelââ¬â¢s only logical response is to fight back, thus causing the violence to continue with at a cessation in site. Then again with an increase in world wide Anti-Semitism over the last few decades, it has ecome unpopular, in the world, to support the Jewish state. Why should the World Care? While the United Nations has shown weakness on the issue of supporting Israel as they continue to fight terrorist in an effort to protect its civilians, the question should be asked if there really is a need to support Israel and protect them from being completely eradicated. The first thing to consider is displacement. If the country of Israel were to ever fall to the Arab world and it become a Muslim nation again, where would the Jews go? You would first have the immediate influx of Jewish refugees would be most likely forced from their homes.Additionally, what happens if another Holocaust happens in which one group is attempting to eradicate the Jewish peo ple? Where would these Jews go to be guaranteed an escape from this persecution? The next big issue as to whether or not Israel is worth saving is the question of what has Israel done for the world so far? Good News from Israel gives plenty of examples of how Israel has contributed to the world. Here are just a few. Motorolaââ¬â¢s research and development facility in Israel developed the cell phone. Both the Intel Pentium microprocessor and Pentium MMX Chip were designed in Israel.The AOL Instant Messenger ICQ was developed in Israel. Israeli doctors are making major medical breakthroughs including finding was to stop cancer in its tracks. Israel has the third most companies listed with the NASDAQ, behind Canada and the United States. These are just a few of the contributions that Israel has made to the world (http://www. newsoftheday. com/). All these and more have been accomplished while continuously engaged in war and being the target of terrorist. The question should be how c ould the International Community afford not to play a role in establishing peace in the Middle East while not removing Israel from the map?What can be Done To Achieve Peace? Unfortunately, it seems as though the only way there will ever be peace in the Middle East is for a devastating and complete loss for one of the sides. The sad reality is peace talks and cease-fires do not work. The only way to truly achieve an end to a conflict is for an enemy to be dealt a crushing blow or a complete annihilation. The biggest problem is Fatah and other organizations that are part of the mainstream Palestinian lifestyle have called for the destruction of Israel (Ratzlav-Katz, 2007, November 20). They refuse to stop their fight against Israel until the country of Israel no longer exists.These leaves Israel with the option of defending itself and acting aggressively to prevent more civilians from being targeted by Palestinian terrorists. Perhaps ones all the terrorists have been eliminated, the t wo sides will be able to sit down and reach an agreement that will result in a lasting peace. In order for peace to fully exist, though, after the terrorist have been removed from the equation, Israelââ¬â¢s neighbors are going to have to recognize it as a legitimate country with a right to exist. Perhaps once these two conditions exist, there can be a true heading towards peace.References Anti Defamation League. (1999). Israeli War for Independence. Retrieved March 3, 2008, from http://www. adl. org/ISRAEL/Record/48war. asp Heilprin, J. (2008, March 7). Libya Blocks UN from Condemning Violence. Yahoo News. Retrieved March 7, 2008, from http://news. yahoo. com/s/ap/20080307/ap_on_re_af/un_mideast_violence Hurewitz, J. C. (Ed. ). (1979). The Middle fast and North Africa in World politics: a Documentary Record, vol. 2. New Haven: Yale University Press. Lenk, Karl. (1991). The Mauritius Affair, The Boat People of 1940/1941. London. Ratzlav-Katz, N. (2007, November 20). American Jewry : Fatah Charter Calls to ââ¬ËEradicate' Israel. Arutz Sheva. Retrieved March 9, 2008, from: http://www. israelnationalnews. com/News/News. aspx/124315 United Nations. (1947). Resolution 181. Retrieved March 8, 2008, from http://daccessdds. un. org/doc/RESOLUTION/GEN/NR0/038/88/IMG/NR003888. pdf? OpenElement United Nations Conciliation Commission. (1950, October 23). General Progress Report and Supplementary Report of the United Nations Conciliation Commission for Palestine, Covering the Period from 11 December 1949 to 23 October 1950. Retrieved March 9, 2008, from http://domino. un. org/unispal. nsf/9a798adbf322aff38525617b006d88d7/93037e3b939746de8525610200567883! OpenDocument The Middle East Conflict The Middle East Conflict Will Israel Ever be Able to Exist in Peace? The Middle East Conflict Will Israel Ever be Able to Exist in Peace? From the day Israel declared itself an independent nation, neighboring countries and terrorists has routinely attacked it. The history of Israel and the conflict between the Jewish state and its Arab neighbors is long and complex. To begin to understand the root of the violence, one must first know the history of the creation of the state of Israel.Some of the major questions that have to be asked to understand the conflict and whether or not there can truly be peace include the following: 1. How was Israel created 2. What has caused the tension in the Middle East 3. What role does the International community play on the Middle East conflict How Was Israel Created After the First World War, the defeated Ottoman Empire was divided amongst Britain, France, and Italy. The British mandate included Transjordan and Palestine, though this was the first ti me the name Palestine had ever been used.Britainââ¬â¢s main role was to implement the Balfour Declaration, which stated the ââ¬Å"Majestyââ¬â¢s Government view with favour the establishment in Palestine of a national home for the Jewish people, and will use their best endeavours to facilitate the achievement of this objectâ⬠(Hurewitz, 1979, p. 101 ââ¬â 106). The Arabs were originally given 80 percent of the British Mandate, now known as Jordan. During World War II, Britain refused to allow European Jews, who were attempting to escape the Nazis, entry into the British Mandate. Instead, they were either sent to the African nation of Mauritius or sent to detention camps (Lenk, 1991, p. 2). Even, after World War II, Britain wanted to severely restrict the flow of Jewish immigrants from Europe to Palestine. Finally, Britain announced their desire to end their mandate of the territory by May 1948 and they turned the problems regarding the division of the land to the Unite d Nations. The United Nations came up with several plans. The one that was voted on and passed 33 to 13 was UN Resolution 181, which divided the remaining portion of the British Mandate into two independent states with Jerusalem falling underInternational control (United Nations, 1947, p. 132 ââ¬â 133). The UN resolution gave the half of the remaining 20 percent of the original mandate to the Arabs. Israel declared itself an independent state on the 14th. It was immediately recognized by the United State, the Soviet Union, and many other nations. However, the Arab world refused to recognize Israel and over the next several days Arab forces from Egypt, Syria, Transjordan, Lebanon, and Iraq invaded Israel (Anti Defamation League, 1999).Israel defeated all of the invading countries and starting with Egypt in February 1949, they all began to sign armistice agreements with Israel. Israel gained an additional 8 percent of the original mandate after the war. The Gaza strip went to Egyp t and the West Bank to Transjordan. The United Nations Conciliation Commission estimated there were approximately 711000 Palestine refugees as a result of the 1948 War (1950). However, Jordan was the only Arab country who would accept them and allow the to travel outside of UN refugee camps (Bard, 2008).What Has Led To The Current Tensions? After the initial 1948-49 War, many Arabs in Israel choose to try and leave the country and flee to other surrounding Arab nations. However, since Jordan was the only country willing to accept them as citizens, major resentment built up towards the Jews. Again, in 1967 Egypt and Jordan invaded Israel in another attempt to wipe Israel of the map. This war lead to the annexation of the West Bank, the Gaza strip and the Suez Canal into the hands of the Jewish state resulting in even more Palestinian refugees.Once more, resentment continued to build against Israel. The irony of the situation is the Palestinians have had land and they have had opportu nities for their own country, yet the Arabs in the region were not content with the land they already had and continued the violence towards Israel creating the refugee problem. As more and more Palestinians are displaced, the blame is put on Israel for not doing enough to help out the Palestinians and help them make permanent homes. Yet, at the same time no other Arab nation will take the time to help the Palestinians.Instead they use them in an effort to obtain their own goal of a complete annihilation of the Jewish State. Iran, for example, helps to fund and support Hamas and the Palestinian Islamic Jihad, both of which are terrorist organizations. This outside influence adds more to the already tense situation in Israel. Another factor that has led to the hostilities was the creation of a Jewish state in a predominately Muslim region of the world. The Muslims see Israel and Jerusalem, the third holiest Muslim city, as belonging to them.On the other hand the Jewish people biblica lly have the same believe about Israel and Jerusalem belonging to them. Both groups were given the legal permission via international law that provided both groups with land in the area. While the Israelis were content with the land they were given, the Palestinians were not, thus, the start of the 1948-49 war. When the other Arab nations attacked Israel, they violated international law and started a war of aggression. Since they were defeated, International law says all land captured from the aggressive armies is to remain in the hands of the country that was attacked.The Palestinians saw this as though Israel were stealing their homeland. However, by refusing to accept the UNââ¬â¢s partition plan, they gave up any right they had to the land. Though the rhetoric that these Palestinian areas are being occupied illegally by Israel helps to fuel the violence between the two groups. What is the International Communityââ¬â¢s Role be in Trying to Ensure Peace in the Region? The Uni ted Nations was directly responsible for the creation of the state of Israel, as was noted earlier.Therefore it is partly the responsibility of the UN to help ensure peace. The problem right now is violence is not condemned on both sides of the conflict. When a Palestinian terrorist walked into a Jerusalem seminary and 8 rabbinical students, the United Nations could not pass a condemnation of the attack (Heilprin, 2008, March 7). Yet, at the same time, the United Nations condemned Israel for their use of force to try and stop the groups of Hamas terrorist firing rockets that are targeted at Israel civilians.The United Nations actions of condemning Israel for their use of superior force to defend itself against those targeting Israel civilians, while at the same time refusing to condemn terrorist attacks targeted at civilians, merely emboldens the terrorists. The radical Palestinians who commit these terrorist acts see this lack of condemnation from the UN as a free pass to continue their targeting of civilians. Israelââ¬â¢s only logical response is to fight back, thus causing the violence to continue with at a cessation in site. Then again with an increase in world wide Anti-Semitism over the last few decades, it has ecome unpopular, in the world, to support the Jewish state. Why should the World Care? While the United Nations has shown weakness on the issue of supporting Israel as they continue to fight terrorist in an effort to protect its civilians, the question should be asked if there really is a need to support Israel and protect them from being completely eradicated. The first thing to consider is displacement. If the country of Israel were to ever fall to the Arab world and it become a Muslim nation again, where would the Jews go? You would first have the immediate influx of Jewish refugees would be most likely forced from their homes.Additionally, what happens if another Holocaust happens in which one group is attempting to eradicate the Jewish peo ple? Where would these Jews go to be guaranteed an escape from this persecution? The next big issue as to whether or not Israel is worth saving is the question of what has Israel done for the world so far? Good News from Israel gives plenty of examples of how Israel has contributed to the world. Here are just a few. Motorolaââ¬â¢s research and development facility in Israel developed the cell phone. Both the Intel Pentium microprocessor and Pentium MMX Chip were designed in Israel.The AOL Instant Messenger ICQ was developed in Israel. Israeli doctors are making major medical breakthroughs including finding was to stop cancer in its tracks. Israel has the third most companies listed with the NASDAQ, behind Canada and the United States. These are just a few of the contributions that Israel has made to the world (http://www. newsoftheday. com/). All these and more have been accomplished while continuously engaged in war and being the target of terrorist. The question should be how c ould the International Community afford not to play a role in establishing peace in the Middle East while not removing Israel from the map?What can be Done To Achieve Peace? Unfortunately, it seems as though the only way there will ever be peace in the Middle East is for a devastating and complete loss for one of the sides. The sad reality is peace talks and cease-fires do not work. The only way to truly achieve an end to a conflict is for an enemy to be dealt a crushing blow or a complete annihilation. The biggest problem is Fatah and other organizations that are part of the mainstream Palestinian lifestyle have called for the destruction of Israel (Ratzlav-Katz, 2007, November 20). They refuse to stop their fight against Israel until the country of Israel no longer exists.These leaves Israel with the option of defending itself and acting aggressively to prevent more civilians from being targeted by Palestinian terrorists. Perhaps ones all the terrorists have been eliminated, the t wo sides will be able to sit down and reach an agreement that will result in a lasting peace. In order for peace to fully exist, though, after the terrorist have been removed from the equation, Israelââ¬â¢s neighbors are going to have to recognize it as a legitimate country with a right to exist. Perhaps once these two conditions exist, there can be a true heading towards peace.References Anti Defamation League. (1999). Israeli War for Independence. Retrieved March 3, 2008, from http://www. adl. org/ISRAEL/Record/48war. asp Heilprin, J. (2008, March 7). Libya Blocks UN from Condemning Violence. Yahoo News. Retrieved March 7, 2008, from http://news. yahoo. com/s/ap/20080307/ap_on_re_af/un_mideast_violence Hurewitz, J. C. (Ed. ). (1979). The Middle fast and North Africa in World politics: a Documentary Record, vol. 2. New Haven: Yale University Press. Lenk, Karl. (1991). The Mauritius Affair, The Boat People of 1940/1941. London. Ratzlav-Katz, N. (2007, November 20). American Jewry : Fatah Charter Calls to ââ¬ËEradicate' Israel. Arutz Sheva. Retrieved March 9, 2008, from: http://www. israelnationalnews. com/News/News. aspx/124315 United Nations. (1947). Resolution 181. Retrieved March 8, 2008, from http://daccessdds. un. org/doc/RESOLUTION/GEN/NR0/038/88/IMG/NR003888. pdf? OpenElement United Nations Conciliation Commission. (1950, October 23). General Progress Report and Supplementary Report of the United Nations Conciliation Commission for Palestine, Covering the Period from 11 December 1949 to 23 October 1950. Retrieved March 9, 2008, from http://domino. un. org/unispal. nsf/9a798adbf322aff38525617b006d88d7/93037e3b939746de8525610200567883! OpenDocument
Monday, September 16, 2019
Mip for Saint Maybe Essay
ââ¬Å"Ian had stopped rasping and ran a hand along the slatââ¬â¢s edge, trying to gauge the curve. All his years here, he had worked with straight lines. He had deliberately stayed away from the bow-back chairs and benches that required eye judgment, personal opinion. Now he was surprised at how these two shallow U shapes satisfied his palm. (347-348) 1. Context: This passages is found towards the end of the book in chapter 10,â⬠Recovering from the Heart-of-Palm Fluâ⬠While making a crib for his soon to be child, Ian comes across this thought. This was around the time Ian and Rita had gotten married. It show how after Ian let and tried new things in his life that made him happier. Also this made him more open-minded as a person by seeing that there are more ways than just one to do things, and not being afraid of things that are different than what he is used to. Another interpretation is that Ian has been freed from his guilt and is now allowed to experience things, get on where his life left off so long ago. This is really the resolution of the internal conflict that Ian has been going through since the climax of the book at the start. He is now guilt free and able to enjoy life. This also really effects the kids, Thomas, Agatha, and Daphne, because they felt like they had ruined his life by having to raise him, and so they still felt like they owned him. Now they can feel content know that his life is moving forward. The Bedloeââ¬â¢s donââ¬â¢t have to carry their burdens and are all able to carry on now. 2. Significance: This connects to the essential questions and themes of Saint Maybe. Theme #2,â⬠Redemption can only be achieved through forgiveness of oneself and others,â⬠This shows that Ian forgave himself because he changed his life for the better. Had he not forgave himself he would still be using ââ¬Å"straight linesâ⬠, or still be the same Ian who felt guilty about causing his brotherââ¬â¢s death being cautious not using his ââ¬Å"personal opinionâ⬠, and not being able to have ââ¬Å"U shapesâ⬠or happiness with his life. So, in a sense, by being able to create what he did show that he has feels redeem, by being able to move on and try new things. This Passage also answers Essential Question #2, ââ¬Å" Does forgiveness need to be earned or should it be given? â⬠because it show how Ian had to work so hard to achieve the ââ¬Å"satisfactionâ⬠of being set free from his guilt, or forgiven, for what he thought he did. Had he not tried he would have never been forgiven he would still lead a life of despair and depression and die not ever getting to enjoy his life. Another that can be answered is Essential Question #4,â⬠Under certain circumstances do individuals deserve a second chance? â⬠Cleary Ian need a second for what had happened. Ian blamed himself at first but since he tried so hard and changed what he is used to doing just for forgiveness he is entitled to a ââ¬Å"second chanceâ⬠a chance to live again and have a good outlook on life, to grow up. 3. Literary Devices: One literary device used in this passage is tone. The tone use here is happy and uplifting. This voice the author chose, by using worse like, ââ¬Å"satisfiedâ⬠and ââ¬Å"surprisedâ⬠, tells us he is now not the same depressed person that he once was and that he is content with where his life is now. He has stop dwelling on the past and changed for the better. Another literary device is used here is foreshadowing. It foreshadows that the rest of Ian life, and all the Bedloeââ¬â¢s lives, will not be plague with what had happened and will live normal lives. By being able to try new things such as the ââ¬Å"U shapesâ⬠it shows that he has moved on and is able to try new things without the fear of making a mistake. In other words he is no longer a ââ¬Å"saint maybeâ⬠and is a new man. This passage is really is symbolism for Ianââ¬â¢s forgiveness and him being able to move on. The ââ¬Å"straight linesâ⬠symbolize Ianââ¬â¢s life before he forgave himself not able to put his own ââ¬Å"â⬠¦ judgment and personal opinionâ⬠in things because he felt guilty for what he did to his brother and was afraid to do anything like it again because he was so traumatized. After he forgave himself he was able to do the ââ¬Å"bow-back chairs and benchesâ⬠because he is able to use his opinions. He is able to do so because he is now a different person, a free (forgiven) man, able to do as he pleases, not able to doubt himself anymore. So the change in his style of wood working really displays the change in his life.
Sunday, September 15, 2019
Vehicle of Social Expression
Music is the most powerful vehicle of human expression. As the embodiment of love, disapproval, happiness, experience ââ¬â life, music speaks to us, because it comes from us. Each people, in each paradine of the human experience instinctively and systematically change the music of the past to represent the realities of the present. In this century, black music, more specifically Soul music, has been that music that has brought to plain view that which evidences our humanity ââ¬â hope, hurt, joy and passion ââ¬â in such a way that the world has no other choice than to feel its power and marvel in its brilliance. When one discusses the relationship between Soul music and the civil rights movement, it becomes a dialouge very akin to that of the chicken and the egg. The period of ââ¬Å"Classic Soulâ⬠is that period primarily, but not exclusively referenced as the 1950â⬠³s, 60â⬠³s and 70â⬠³s (Stephenson 186). This is the time frame of the American Civil Rights Movement, and the impact of the massive changes going on, are reflected in the music and the culture. So one would be correct in both assuming that the Civil Rights Movement gave rise to Soul music, as much Soul music contributed to the success of the campaign for civil rights. Soul music during its heyday, did more than simply entertain. For a race of people it served as a source of motivation, strength and education, for a people immersed in turmoil and tragedy. The institution of segregation had effectively inhibited the general populaceâ⬠s awareness of the great achievements and contributions made by African-americans throughout the history of the United States (Franklin 429). Inasmuch, Soul music sought to bring that undersight to light. Soul songs like Donny Hathawayâ⬠s ââ¬Å"To Be Young, Gifted and Black,â⬠was revolutionary, in that they sought to instill pride of oneâ⬠s history, but at the same time motivate a new generation to reach new heights. As Hathaway says, ââ¬Å"We must begin to tell our young, ââ¬ËDonâ⬠t you know that there is a whole world waiting for you? ââ¬Å"â⬠, he is calling for the teaching of black pride to the youth, which was a wide spread trend in black communities of the '60s and '70s (Hathaway). James Brownâ⬠s ââ¬Å"Say It Loud, Iâ⬠m Black and Iâ⬠m Proud,â⬠became an anthem for the movement (Brown). The songâ⬠s lyrics like, ââ¬Å"â⬠¦. Donâ⬠t quit moving, until we get what we deserveâ⬠¦ weâ⬠d rather die on our feet, than keep living on our knees,â⬠were words of inspiration for those involved in the struggle for equality. ââ¬Å"Whereas the predominant theme of rhythm and blues was love and other kind of human relationships, soul singers voiced concern about the social injustice, racial pride, black militancy, and forms of protest (Southern 517). Eileen Southernâ⬠s statement on Soul music greatly describes the type of works produced by Hathaway and Brown at the time, yet was definetly not exclusive to these two artists. The period wherein Soul intertwined with the Civil Rights Movement, produced music greatly influenced by the environment in which its creators lived. Donny Hathawayâ⬠s, ââ¬Å"Ghetto,â⬠and Marvin Gayeâ⬠s ââ¬Å"Inner City Blues (Makes Me Wanna Holler),â⬠speak of the harshness of life in the Inner City (Hathaway/Gaye). Societal ills and political unrest were a major theme of Soul music, and Marvin Gayeâ⬠s work, almost more than any other artist, was demonstrative of this fact. Gayeâ⬠s album Whatâ⬠s Goin On, was his commentary on the social problems of the period, and through its success tremendously impacted the increasing social awareness. Despair within the black community was given voice in Gayeâ⬠s ââ¬Å"Inner City Bluesâ⬠. Inflation, taxes, unemployment and police brutality were numbered among the themes addressed in the song. The sense of hopelesness of the piece can best be conveyed in the line saying, ââ¬Å"this life ainâ⬠t worth the livingâ⬠¦. makes me wanna holler, throw up both my hands! ââ¬Å"(Gaye). ââ¬Å"Save the Childrenâ⬠goes on to ask: ââ¬Å"Who is willing to try and save a world that is destined to die? ââ¬Å", yet goes on to say ââ¬Å"live life for the childrenâ⬠¦ letâ⬠s save the children (Gaye). So, even in the midst of great despair, Gaye, and other artist of his genre, did believe in the possibility of change. ââ¬Å"Ball of Confusion,â⬠debuting in 1970, gave the Temptation's take on the societal ills plaguing their times. It explored the white migration to the suburbs, urban riots, politicians, etc. , as it expressed the sense of turmoil experienced during that time which seemed to all come together in a ââ¬Å"Ball of Confusion. â⬠The lyrics state that ââ¬Å"the only person talking about love my brother is the preacherâ⬠¦ the only person interested in learning is the teacherâ⬠(Temptations). These lines express a theme of love and education as the cure to society's problems. In a deeper sense, it says that people should focus on solutions, not the problems which create despair. In the spirit of this solution-based songwriting, a strong, no-holds-barred message to youth about the importance of getting an education was given voice in October of 1966. James Brown's ââ¬Å"Don't Be a Drop Outâ⬠is a story of a drop out who compares himself to friends who continued their education. The song says, ââ¬Å"they kept on pushing when the going got tough, and now they know that things don't seem so roughâ⬠(Brown). James Brown knew the importance of this first hand having no formal education. He implemented a program which encouraged kids to stay in school and gave scholarships for those that wanted to go to college. Brown also worked to improve the quality of education in urban areas. He later releases two anti-drug songs, ââ¬Å"King Heroinâ⬠and ââ¬Å"Public Enemy No. 1. â⬠He had realized the devastation that drugs brought to the black community and the songs were used as the tool to educate blacks about their danger. James had become a role model for black youth not only through his music but through his commitment to the black community, thus serving as a shining example of the lessons of his music. Brown's message of change by improving currently existing systems was conservative in comparison to some more radical artists. These artists, like the Last Poets, belived that change would only come around through a revolution. The Last Poets who use a combination of spoken word and music in their song ââ¬Å"Niggers Are Scared of Revolutionâ⬠exemplify this. The song addresses apathy in the black community about black revolution and the lack of participation in the movement (Last Poets). Gil Scott Heron is an artist with a similar message. His work ââ¬Å"The Revolution Will Not Be Televisedâ⬠discuss the media's purposeful ommitasnce of pertinent black issues, and the manner in which change will occur. The song ââ¬Å"Power to the Peopleâ⬠by the Chi-Lites was originally the slogan for the Black Panther Party. ââ¬Å"Young, Gifted and Blackâ⬠by Nina Simone, ââ¬Å"People Get Readyâ⬠by the Impressions and Edwin Starr's ââ¬Å"Warâ⬠are just a few of the many songs which drew the black community together to raise social consciousness. Black music, specifically Soul music, will never diasppear. Though the motivation for the music may change nominally, the spirit behind it will always stay the same. Passion, pain, despair, love and hope, will forever remain key elements of the human experience. This truth is the reason in which we have seen Soul music change to fit the times in which it exists. Some hip-hop artists such as De La Soul, Public Enemy and even Arrested Development carried a strong message of social change. Yet, their time too was limited as the black American climate slightly changed. Today artist such as the crowned king and queen of the newly dubbed category of ââ¬Å"Neo-classic soulâ⬠bear the torch. D'Angelo and Erykah Badu talk about revolution and the state of the black community and relationships. Badu's ââ¬Å"On and Onâ⬠expresses her thoughts of how she feels that we are born into the middle of a world in constant struggle as she says, ââ¬Å"â⬠¦. my life keeps going like a rollling stoneâ⬠¦.. I was born under water with three dollars and six dimes (a metaphor to 360 degrees in reference to her never-ending struggle)â⬠(Baduizm). D'Angelo addresses the rampant use of marijuana in his ââ¬Å"Brown Sugarâ⬠as he writes, ââ¬Å"I want some more of your brown sugarâ⬠¦. your love makes me high right to the skyâ⬠¦. my eyes are blood burgundy. â⬠His Devil's Pie addresses drugs and money (Belly Soundtrack). Both Badu and D'Angelo give their takes on bad relationships in ââ¬Å"Tyroneâ⬠and ââ¬Å"Shit, Damn, Mother Fucker,â⬠respectively. Badu's ââ¬Å"Other Side of the Gameâ⬠even addresses the issue of being involved with a man who sells drugs. She writes, ââ¬Å"Do I really want my babyâ⬠¦.. work ain't honest, but it pays the bills. The subject matter addressed by Badu and D'Angelo express many of the problems endured by today's generation, some of which may not have been experienced in the same manner of generations past. Music is an expression of life. Hence, it can only be a reflection of life's experiences. Soul music speaks directly to the human experience. It attacks the maladies of our existence. It empathizes with our pains, and rejoices in our happiness. Masterfully, has it changed so as that it remains sensitive to our needs today. Only the beat has changed. The Soul of soul, however, the message, will always remain.
Saturday, September 14, 2019
Green Marketing Strategy of Businesses
Green marketing has been an important academic research topic since it came about (Coddington, 1993; Fuller, 1999; Ottman, 1994). Attention was drawn to the subject in the late 1970ââ¬â¢s when the American Marketing Association organized the first ever workshop on ââ¬ËEcological Marketingââ¬â¢ in 1975 which resulted in the first book on the subject, entitled, ââ¬ËEcological Marketingââ¬â¢ by Henion and Kinnear in 1976. The first definition of ââ¬Ëgreen marketingââ¬â¢ was according to Henion (1976); ââ¬Å"the implementation of marketing programs directed at the environmentally conscious market segmentâ⬠(Banerjee, 1999, p. 8). Peattie and Crane (2005) claims that despite the early development, it was only in the late 1980ââ¬â¢s that the idea of green marketing actually made an appearance, because of the consumersââ¬â¢ growing interest in green products, increased awareness and willingness to pay for green features. Henionââ¬â¢s (1976) definition of green marketing has evolving and many more definitions of green marketing have arisen throughout the years. One of the latter definitions is Fullerââ¬â¢s (1999, p. ): The process of planning, implementing, and controlling the development, pricing, promotion, and distribution of products in a manner that satisfies the following three criteria: (1) customer needs are met, (2) organizational goals are attained, and (3) the process is compatible with ecosystems. The first indication of consumer interest in green products came through Vandermerwe and Oliff? s (1990) survey. This stated that more than 92% of European multinationals claimed to have changed their products in response to green concerns and 85% claimed to have changed their product systems (Peattie & Crane, 2005). Green product introductions increased by more than double to 11. 4% of all new household products in the USA between 1989 and 1990, and continued to rise to 13. 4% in 1991 (ibid. ). However, this optimistic start to the 1990ââ¬â¢s was not sustained (Peattie & Crane, 2005. A report conducted by Mintel in 1995, showed only a very slight increase in green consumers since 1990, and showed a significant gap between concern and actual purchasing (ibid. ). This can be attributed to the fact that consumers do not want to compromise on price, quality or convenience when conducting a ââ¬Ëgreenââ¬â¢ purchase (D?à Souza et al. , 2006). The frequency and prominence of green claims was also found to be in decline (Peattie & Crane, 2005). So instead of the ââ¬Å"green revolutionâ⬠in marketing forecasted for the 1990s, companies became more cautious about launching environmentally-based communications campaigns for fear of being accused of ââ¬Å"greenwashingâ⬠(ibid). This is when a company hides the true effect of its products or actions on the environment, by making it seem as though the company is very concerned about the environment (Greenwashing, 2009). One challenge green marketers ââ¬â old and new ââ¬â are likely to face as green products and messages become more common is confusion in the marketplace. ââ¬Å"Consumers do not really understand a lot about these issues, and there's a lot of confusion out there,â⬠says Jacquelyn Ottman (founder of J. Ottman Consulting and author of ââ¬Å"Green Marketing: Opportunity for Innovationâ⬠). Marketers sometimes take advantage of this confusion, and purposely make false or exaggerated ââ¬Å"greenâ⬠claims. Critics refer to this practice as ââ¬Å"green washingâ⬠. Even though this revolution did not occur as predicted, the interest in the topic has not died down. Grant (2007, pp. 20-24) claims that green marketing is at a tipping point and that what we do next will decide if the topic continues to develop and gain momentum. The popularity of such marketing approach and its effectiveness is hotly debated. Supporters claim that environmental appeals are actually growing in numberââ¬âthe Energy Star label, for example, now appears on 11,000 different companies' models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. However, despite the growth in the number of green products, green marketing is on the decline as the primary sales pitch for products. On the other hand, Roperââ¬â¢s Green Gauge shows that a high percentage of consumers (42%) feel that environmental products donââ¬â¢t work as well as conventional ones. This is an unfortunate legacy from the 1970ââ¬â¢s when showerheads sputtered and natural detergents left clothes dingy. Given the choice, all but the greenest of customers will reach for synthetic detergents over the premium-priced, proverbial ââ¬Å"Happy Planetâ⬠any day, including Earth Day. New reports however show a growing trend towards green products. à This provides information regarding the setting of the study and/or general information about preview of the topic. The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on ââ¬Å"Ecological Marketingâ⬠in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled ââ¬Å"Ecological Marketingâ⬠. The first wave of Green Marketing occurred in the 1980s. Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben & Jerry's where the financial report was supplemented by a greater view on the company's environmental impact. In 1987 a document prepared by the World Commission on Environment and Development defined sustainable development as meeting ââ¬Å"the needs of the present without compromising the ability of future generations to meet their own needâ⬠, this became known as the Brundtland Report and was another step towards widespread thinking on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America. According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketingââ¬â new product development and communications and all points in between. The holistichttp://en. wikipedia. org/wiki/Holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs. The past decade has shown that harnessing consumer power to effect positive environmental change is far easier said than done. The so-called ââ¬Å"green consumerâ⬠movements in the U. S. and other countries have struggled to reach critical mass and to remain in the forefront of shoppers' minds. While public opinion polls taken since the late 1980s have shown consistently that a significant percentage of consumers in the U. S. and elsewhere profess a strong willingness to favor environmentally conscious products and companies, consumers' efforts to do so in real life have remained sketchy at best. One of green marketing's challenges is the lack of standards or public consensus about what constitutes ââ¬Å"green,â⬠according to Joel Makower, a writer on green marketing. In essence, there is no definition of ââ¬Å"how good is good enoughâ⬠when it comes to a product or company making green marketing claims. This lack of consensusââ¬âby consumers, marketers, activists, regulators, and influential peopleââ¬âhas slowed the growth of green products, says Makower, because companies are often reluctant to promote their green attributes, and consumers are often skeptical about claims. Despite these challenges, green marketing has continued to gain adherents, particularly in light of growing global concern about climate change. This concern has led more companies to advertise their commitment to reduce their climate impacts, and the effect this is having on their products and services. This provides the concise description of the issues that need to be addressed. It also provide why these variables are important so it focus on it. The ongoing marketing paradigm, according to Peattie (1999, p. 57), is based on using the earthââ¬â¢s resources and systems in an unsustainable manner. The traditional view on corporate social responsibility, which argues that corporation managerââ¬â¢s and directorââ¬â¢s only responsibilities are to the ââ¬Å"ownersâ⬠of the firm and to maximize profit, started changing in the early nineties to include a responsibility not only to those with a vested interest in the corporation (Klonoski, 1991). Instead a company must consider the effect of its actions on all stakeholders, including nature and animals (ibid. ). Many of the serious environmental issues we face are due to modern development and the pursuit of econoy Peattie, 1999, p. 58). However, making these crucial changes occur requires more than individual change; change on a societal and economic level will be necessary (Grant, 2007, p. 47; Hartmann & Ibanez, 2006). Hence, governments will need to commit to developing forward thinking environmental policies (Peattie, 1999; Grant, 2008). Corporations must integrate greening into their business strategy and invest in the development of it as they would any other aspect of their business (Polonski & Rosenberger, 2001). Finally, the consumers have to actually purchase the environmentally friendly products they, so far, only claim to be interested in (Ginsberg & Bloom, 2004). In the end though, going green needs to make business sense for the corporation and not require a compromise on product attributes for the consumer. Marketers have a tremendous potential to help make this shift happen by pushing organizations to implement some form of a green marketing strategy (Peattie & Crane, 2005; Grant, 2007, p. 32). Marketers have the power to help ââ¬Å¾sell? new lifestyle ideas (Grant, 2007, p. 1) According to Ottman (1993) green marketing serves two key objectives: 1) To develop products that incorporate consumers? eeds for convenience, affordable pricing and performance while having a minimal impact on the environment. 2) To project an image of high quality, including environmental aspects, both in regards to product attributes and the manufacturerââ¬â¢s track record for environmental compliance. If a paradigm shift from conventional to green marketing occurs, corporations will need to incorporate sustainability into their strategies or risk being left behind (Grant, 2008). It will be important for organizations and marketers to be well-versed on the subject and have a thorough understanding of green marketing and how it can create value. Since the mid-nineties environmental legislation has increased, leading to a higher level of awareness of environmental issues in the business community and many corporations being required to consider these issues in their strategic planning in order to meet stricter environmental standards (Banerjee, 1999, p. 18; Olson, 2008). Regardless of legislation and standards many people are calling for corporations in general to take more responsibility for their actions and the consequences thereof. Green marketing concept is fairly young and as a consequence it has not been extensively explored or research yet (Grant, 2007, p. ; Hartmann & Ibanez, 2006; Baker & Sinkula, 2005). Olson (2008) claims that while many corporations have implemented some form of green initiative, very few have actually established an enterprise-level green strategy. He furthers states that, while it may vary depending on industry and possibly by individual business, early adoption of a formalized and well-articulated green strategy can allow companies the opportunity of a competitive advantage. Considering Olsonââ¬â¢s statement, one wonders how corporations, that have indeed incorporated some form of green thinking into the business, have done so and for what reasons. Therefore, the purpose of this study is to gain a deeper understanding of the subject of strategic green marketing by examining how strategic green marketing can be developed and what incentives companies have to do so. In order to fulfill this purpose, four research questions were developed. One objective of a marketing strategy is to optimize the marketing mix in relation to the wants and needs of the target market (Fuller, 1999, p. 330). Data from the targeted business consumers can provide valuable input for the decision making process (ibid. . 320). Fuller (1999, p. 330) further states that mass-undifferentiated marketing will often fail to ensure customer satisfaction and profit and that segmenting the market provides a more realistic market interpretation. The first research question is therefore: RQ1: How do companies segment their market based on business consumersââ¬â¢ green tendencies? Polonsky and Rosenberger (2001, p. 22) claim that ââ¬Å"in true green marketing, environmental issues become an overriding strategic corporate focus rather than simply one strategic actionâ⬠. When forming a green marketing strategy it is important to realize that, just as in conventional marketing, there is no single strategy that will work for all companies (Ginsberg & Bloom, 2004; Fuller, 1999, p. 330). Instead each company must examine what strategy will work best depending on its own individual objectives, resources, target market, competitive conditions and so on (Polonsky & Rosenberger, 2001). According to Olson (2008), many companies pass up significant benefits because they do not look at green opportunities in a strategic context. This brings us to research question two: RQ2: How do companies choose their green marketing strategy? Implementing a green marketing strategy requires a fundamental, holistic, integrated approach across all functional marketing areas, including the entire marketing mix of targeting, pricing, design, positioning and promotion (Polonsky & Rosenberger, 2001). According to Fuller (1999, p. 109), only companies that are truly committed to environmental concerns and are willing to translate those concerns into action through marketing mix decisions can develop viable green marketing strategies. Due to these facts, research question three was developed: RQ3: How do companiesââ¬â¢ choices of green marketing strategy influence their marketing mix? Authors such as Porter and van der Linde (1995) and Elkington (1994) argue that environmentally superior strategies exist, which can create a competitive advantage by stimulating innovation and tapping into consumer concerns. Fuller (1999, p. 39) states that worldwide corporate practices suggest that a competitive advantage can indeed be earned and companies not implementing a green marketing strategy will be viewed as uncompetitive, unresponsive, and out of touch with emerging global markets. However, others argue that greening strategy is difficult to do in practice (Walley & Whitehead, 1994). Managers need strategies that transform environmental investments into sources of competitive advantage by optimizing the economic return on their investments (Orsato, 2006). This lead to the fourth, and final, research question: RQ4: How do companies obtain a competitive advantage through their green marketing? The obvious assumption of green marketing is that potential consumers will view product or service's ââ¬Å"greennessâ⬠as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product ââ¬â an assumption that, in my opinion, has not been proven conclusively. This green marketing approach is largely used as a gimmick by the gigantic corporate houses in order to make a difference in the consumerââ¬â¢s point of view when it comes to major market decisions. Many firms are beginning to realize that they are members of the wider community and therefore must behave in an environmentally responsible fashion. So green marketing is also a way of looking at how marketing activities can make the best use of these limited resources while meeting corporate objectives. Thus an environmental committed organization may not only produce goods that have reduced their detrimental impact on the environment, they may also be able to pressure their suppliers to behave in a more environmentally ââ¬Å"responsibleâ⬠fashion. Final consumers and industrial buyers also have the ability to pressure organizations to integrate the environment into their corporate culture and thus ensure all organizations minimize the detrimental environmental impact of their activities. With the human wants escalating heavily, the resources are decreasing. Hence it has become mandatory for the marketers across the globe to use the resources efficiently and not waste them under any circumstances. Worldwide surveys indicate that consumers globally are changing their behavior towards products and services. Green marketing is almost inevitable as the market for socially responsible products is increasing greatly. This provides what the study covers and fix its boundaries. Limitations specify certain constraints in the study which are essential, but which the researcher has no control of. Although the business-to-consumer (B2C) segment is a major contributor to the damage of the global environment and that a significant change in attitude is necessary, this thesis will only focus on the business-to-business (B2B) segment. The study is not limited to one industry but is examining a range of B2B firms with the purpose of gaining a deeper understanding of green marketing strategies in an overall business context. Most research conducted on the topic of green marketing is focused on the B2C market and the authorââ¬â¢s consider there to be a significant lack of knowledge available when it comes to the B2B market. Furthermore, the authors? were intrigued by the apparent opportunities available to companies choosing to go green.
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